1 online resource (288 pages) :

Is your ultimate goal to have more customers come to your Web site? You can increase your Web site traffic by more than 1,000 percent through the expert execution of Pay Per Click Advertising. With PPC advertising you are only drawing highly qualified visitors to your Web site! PPC brings you fast results and you can reach your target audience with the most cost effective method on the Internet today. In this book we show you the secrets of executing a successful, cost-effective campaign. Pay per click, or PPC, is an advertising technique that uses search engines where you can display your text ads throughout the Internet keyed to the type of business you have or the type of products you are promoting. Successful PPC advertising ensures that your text ads reach the right audience while your business only pays for the clicks your ads receive! Master the art and science behind Pay Per Click Advertising in a matter of hours. By investing a few dollars you can easily increase the number of visitors to your Web site and significantly increase sales! Since you only pay when someone actually clicks on your ad, your marketing dollars are being used more effectively and efficiently compared to any other advertising method. The key to success in PPC advertising is to know what you are doing, devise a comprehensive and well-crafted advertising plan, and know the relationships between your Web site, search engines, and PPC advertising campaign methodology. This groundbreaking and exhaustively researched new book will provide everything you need to know to get you started on generating high-volume, high quality leads to your Web site. This new book will teach you the six steps to a successful campaign: Keyword Research, Copy Editing, Setup and Implementation, Bid Management, Performance Analysis, Return on Investment, and Reporting and Avoiding PPC Fraud. In addition, we spent thousands of hours interviewing hundreds of today s most successful PPC masters. This book is a compilation of their secrets and proven successful ideas. Additionally, we give you hundreds of tips and tricks to ensure your Web site is optimized for maximum search engine effectiveness to drive business to your web site and increase sales and profits

Includes bibliographical references (pages 283-284) and index

Print version record

Cover -- Contents -- FOREWORD -- INTRODUCTION -- Who Can Use This Book? -- How This Book Is Organized -- Chapter 1: History and Understanding of Online Marketing -- Internet Marketing -- Internet Advertising -- Types of Online Ads -- Understanding Banner Advertising -- The Difference Between Static Versus Dynamic -- E-mail Advertising Versus Spam -- The CAN-SPAM Act: -- Chapter 2: Introduction to PPC Advertising -- PPC Advertising Walk Through -- PPC Benefits: -- Content-Match PPC Advertising -- Cost of PPC Advertising -- Tips, Tricks, and Secrets for PPC Advertising -- Chapter 3: Search Engine Optimization -- Successful Search Engine Optimization -- META Tag Definition and Implementation -- The Title Tag -- The Description Tag -- The Keywords Tag -- The Robots Tag -- Other META Tags -- ALT Tag -- How to Use the Correct Keywords -- Optimization of Web Page Content -- Optimize Your Web Site -- Web Site Optimization Tips, Hints, and Secrets -- Web Design and Optimization Suggestions -- How to Establish a Reciprocal Link Program (Backlinks) -- Establish a Money-Back Guarantee -- Establish a Feedback Page -- Establish a Copyright Page -- How Do Search Engines Work? -- Using a Search-Engine Optimization Company -- Search Engine Registration -- Search Engine Optimization Checklist -- Free Web Site Search Engine Submission Sites -- Free Web Site Optimization Tools and Sample Reports -- Web Site Design and Optimization Tools -- Chapter 4: How to Generate Web Site Traffic -- How To Create Media Exposure And Develop A Marketing Strategy -- Gaining the Trust of Your Clients -- Increasing Your Public Profile -- Chapter 5: Establishing an Online Marketing Strategy -- Using Press Releases to Generate Exposure -- Publish Customer Testimonials -- Techniques for Generating Web Site Traffic -- Chapter 6: How to Budget for Your PPC Advertising Campaign and Choose Effective Keywords & Keyword Phrases -- Keyword Research Tools -- How to Develop Keywords -- Tips and Tricks When Developing Keywords or Key Phrases -- How to Establish a Budget for your PPC Campaign -- PPC Budget Planning -- Measuring Return on Investment -- Chapter 7: Google8482; AdWords -- What is Google8482; AdWords? -- Where Will My Google8482; AdWords Ad Appear? -- How Are Google8482; AdWords Ranked? -- How Much Will Google8482; AdWords Cost? -- Establishing and Managing Your Google8482; Account -- Google8482; Traffic Estimator -- Google8482; AdWords Campaign Setup -- The Google8482; Campaign Summary -- Editing Your Campaign Settings -- Google8482; AdWords Reports -- Google8482; AdWords Tips and Hints -- The Best Advice for Managing Your Google8482; AdWords Account -- Chapter 8: Yahoo!174; Search Marketing -- Yahoo!174; Sponsored Search -- Yahoo!174; Sponsored Search Listing Guidelines -- Setting up a Yahoo!174; Sponsored Search Account -- Creating Yahoo!174; Sponsored Search Account Keywords -- Yahoo!174; Keyword Key CostFactors: -- Creating a Yahoo!174; Sponsored Search Ad -- Search-Engine Optimization Copywriting -- Yahoo!174; Sponsored Search Ad Keyword Bidding -- Yahoo!174; Recommended Bidding Strategies -- Yahoo!174; Sponsored Search Reports -- Yahoo!174; Content Match -- Yahoo!174; Search Submit -- Yahoo!174; Search Marketin

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